top of page


The damage Woke insanity can produce cannot be made clearer than with the expanding kerfuffle at Anheuser-Busch. (And Hershey and Maybelline C.E.O.s perhaps you should begin back pedaling practice too). Anheuser-Busch (A-B) pushed some girly-man in our faces, received tremendous backlash for the effort, then back pedaled to regain their customer base only to infuriate Woke homosexuals, who in turn boycotted Bud Light.

So how did A-B “leadership” manage to do stupid by the numbers? Let’s begin with A-B CEO, Brendan Whitworth. According to the A-B website, he leads the company’s “growth and long-term commercial strategy” and has a “unique perspective on our business and customers.”[1] His leadership team consists of 15 individuals, 14 men and one woman who holds the title of Chief People Officer, whatever that is. The A-B website also proclaims that they are “A Team of Dreamers.”[2] Apparently, they were all in a dream state or perhaps comatose when they hired VP of Marketing, Alissa Heinerscheid.

Heinerscheid came to A-B with an ax to grind because the company was too “fratty” with an “out of touch” humor. She declared, “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.’”[3] This brew dog Moses-ette was determined to save A-B corporate boys club from its own toxic masculinity by leading it into the promised land of inclusivity, which “means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.”[4] To accomplish this task, Heinerscheid presented a Bud Light girly man to a customer base who would become nauseous at the mere sight of Dylan Mulvaney.

Well, Alissa baby, you are one self-righteous, narcissistic, Utero-American, wing nut! Rumor has it that you are not on leave of absence but have been assigned to muck out Clydesdale stalls. Let us know if that feels lighter and brighter! Probably not different though because shoveling sh-t seems to be your forte.

Mr. Whitworth, dreamer that he is, initially defended Heinerscheid’s faux pas. The fecal storm that soaked him and his fratty boys club only brought forth these comments: “We never intended to be part of a discussion that divides people … We are in the business of bringing people together over a beer.”[5] Brendan, if you did not intend to engage in a discussion that divides people, why did you do so? Or were you not aware of what your Woke Marketeers were up to? And please, referring to Bud Light as beer is beyond ludicrous.

That limp explanation, euphemistically called an apology, generated fecal storm #2 as some Woke homosexual communities engaged in a boycott of Bud Light! One might say that women are now the Bud Light consumer base. Perhaps Heinerscheid meant exclusivity?

Then fecal storm #3 swept over A-B with Michelob Ultra and Modelo Especial taking considerable decreases in sales. No comment on sales of other A-B products such as Beck’s, Corona, Stella Artois, Landshark Lager, Hoegaarden, Leffe, Shock Top, Labatt, Rolling Rock, Devil’s Backbone, Goose Island, and Red Hook to mention a few.

As Whitworth and his Team of Dreamers attempted to shower away the inclement weather Sweet Alissa had created, Carlos Laboy, Managing Director, Global Beverage Sector Head at HSBC, a British multinational universal bank and holding company, downgraded A-B stock to holding status. According to Laboy, the fallout from the Mulvaney faux pas is an indication of “Deeper problems than ABI admits … The way this Bud Light crisis came about a month ago, management’s response to it and the loss of unprecedented volume and brand relevance raises many questions.”[6]

Those questions, asked by Laboy, gave rise to the title of this edition of America Turned Upside Down:

“Why did [A-B] US leadership underestimate the risk of pushback given the recent experience of other firms?”

“Is A-B hiring the best people to grow the brands and gauge risk?”

“If Budweiser and Bud Light are iconic American ideas that have long brought consumers together, why did these marketers fail to invite new consumers without alienating the core base of the firm’s largest brand?”[7]

Laboy is really asking, are all members of A-B’s management team summa cum incompetent graduates of Peter Principal University?

Perhaps, though, it is not so much a cautionary tale for CEOs contemplating a dive into evil, insane Woke-ism as it is for those who use products from Woke corporations or buy stock in the same. Although the news media creates a popular Woke atmosphere in the U.S., the reality in Fly Over America is quite different. Does anyone really care if a man or woman decides to alter the appearance of their gender?[8] No. But having transgenders, homosexuals, atheism, Marxism, or any other “ism,” constantly shoved in our faces and told that if we do not accept these things then we are not only wrong but are bad people is totally unacceptable to Americans! And by God it MUST STOP!

May the boycotts continue to increase until common sense returns.


15 May 2023

[1] [2] [3] All quotes from [4] [5] [6] [7] Previous three quotes from [8] The appearance can be changed, but gender cannot be changed. A person is either an “xx” or “xy” genotype … forever.

3 views0 comments


bottom of page